Choose Cruelty Free A Campaign

Question: Describe about the Campaign for Choose Cruelty Free. Answer: Critical Discussion of the Campaign Outcome The Choose Cruelty Free (CCF) was holding different campaigns, and these include: CCF postcards distribution, calling out to the Australian government to pass the enactment of banning imported items, for example, beautifying agents and corrective fixings that were at first tried on animals, photograph campaign to show cruelty free makeup products also do the job, an expression campaign for the people to show their feelings regarding the topic and to use art to encourage people to act in an ethical way. Along with that, media coverage and global campaigns were conducted on a large scale to push the legislation passing and banning the cruel tests (CCF Official Site 2016). CCF has established integrity and the alertness of the public by putting on view billboards and different TV advertisements, along with the other campaigns. Consumers are mostly uninformed that conscious animals are still experimented on with chemical substances and held against their will. This CCF campaigning calls on consumers, lawmakers and organizations to stop cosmetic experimenting on animals, since no animal is supposed to die for makeup and toiletries. The petition launching for ending import of animal-tested cosmetic products had a positive effect on the masses. The unaware public became aware of what they are using, and what things are sacrificed for that. The campaign played a leading role in directing organizations to commit to banning sale of animal-tested cosmetics or importing the same. Long continuing political negotiations and high profile communal campaigning were coupled to achieve victory and pass the legislation. Global online pledges educated consumers and prov ided them with an opportunity to support the campaign from any part of the world. Policy makers were convinced to ban the animal tests from the nations cosmetic standards. National cosmetics safety assessment guidelines were revised due to the campaigns influence and the guidelines were updated, complying with the campaigns main objectives. Even the countrys federal parliamentarians were approached for backing the campaign, to give it a political boost (Seidle 2013). In the past CCF has co-funded training courses for stakeholders to train them on the use and interpretation of non-animal OECD test guideline methods. Moreover, in their latest campaign again they have announced to do the same. They have approached this method with an aim to revise the countrys cosmetics structure regulation totally, and incorporate cruelty free methods and practices. The campaigns thorough political, authoritarian and commercial engagement has prompted the Department of Agriculture and Water Resources, who handle Animal Welfare acts, to make a policy shift and recognize non-animal tests (Agriculture.gov.au, 2016). CCF and their partners are working jointly to manipulate laws and regulations prevailing in the trade to avert the formation of loopholes of any kind that will allow, or necessitate animal testing or importing of animal-tested cosmetics. The campaign has placed the animal testing concern on the community policy agenda. Opinion polls have exposed extraordinary levels of community support for countrywide prohibitions on cosmetics animal experimenting and the campaign has assisted in pushing public rule discussions and governmental proposals quarrelling the case for the bans (Lee 2016). References Agriculture.gov.au. 2016. Home Home. [online] Available at: https://www.agriculture.gov.au/ CCF Official Site. 2016. CCF Official Site. [online] Available at: https://www.choosecrueltyfree.org.au/ Lee, C.G., 2016. The Animal Welfare Act at Fifty: Problems and Possibilities in Animal Testing Regulation.Nebraska Law Review, Forthcoming. Seidle, T., 2013. Humane Society Internationals Global Campaign to End Animal Testing.