I Eat Mentos, Do You?

How many dilemmas a day do you falter across, that given a solution would right make life easier? The ad for Mentos featuring Albert Einstein reads, I eat Mentos, do you? Mentos. Helping People add Ideas, implying Mentos can help increase intelligence to a level similar to Alberts. In advertisements from Mentos ordinary individuals find themselves facing various dilemmas however, if maven consumes a Mento they argon inspired to solve their problems, while staying fresh and cool. In all(a)(prenominal) case a loser becomes a winner.Mentos ad featuring Albert Einstein is an efficient advertisement, despite the absence of the appeal to logic, because its appeal to both credibility and emotions are so robust. Even though Logos, the appeal to logic, is unaccounted for, the ad is still genuinely successful. Of the three major ways writers or marketers persuade their audience to leveraging their product, it isnt necessary for Mentos to explain the logic for using a pinch mint. Logi cally we all know what glimmere mints do, stating the obvious wouldnt kick down to the persuasion of the ad.Even considering the appeal to trumped-up(prenominal) logic, the notion that Albert Einsteins graphic mind is thanks to a breath mint is implausible therefore, the guess could be made that Mentos had no intentions to appeal to logic or false logic. An individual gulling this ad would not literally think theyd become as smart as Albert from consuming a breath mint. Although there is a lack of logos in this advisement, it is an effective ad that includes still two of the three appeals.Ethos, the rhetorical component part that appeals to credibility is the strongest element employ to persuade customers to purchase this product. Albert Einstein is known for being one of the smartest men in history, and if that isnt obvious enough to a reader, the ad also states that he is a, World Famous Scientist. The reputation and expertise of Albert in conjunction with the advertiseme nts tag lines, I eat Mentos do you and Mentos. Helping People Get Ideas, insinuates that if the consumer eats Mentos, they will be just as smart.The use of Alberts celebrity endorsement is not only an effective display of using credibility but is also used to support the claim that Mentos will give you corking ideas. Mentos use of wittiness was a clever and effective way to approach the appeal to Ethos. corresponding Ethos, Pathos is captured exceptionally well, and focuses more on the positive emotional appeal. In this ad Mentos uses the promise of gain the obvious promise of gain is great breath, but Mentos achieves the emotional appeal by using Albert Einstein to declare the gain will also be great ideas or a solution.Finding a solution to a problem can be exceedingly gratifying, giving you an overwhelming feeling of pride and satisfaction. The promise of the gain opposite with the instantaneous gratification is what makes the emotional appeal even stronger. The illustratio n of Albert gives him a softer feel, bringing a sense of friendliness and kindness to the ad. The soft colors, creased lines and folded edges tot up to the authenticity of the vintage illustration. The use of Pathos along with Ethos is what made this ad effective.To conclude, Albert Einsteins Mentos advertisement makes a customer feel kindred they can benefit from the product without using the appeal to logic. Anyone who is going to see this ad knows that a breath mint freshens breath the reason the Mentos ad is successful is because of the use of humor, along with Ethos and Pathos. It relates to something everyone wants, easy solutions and great ideas, and assures that this product is the answer. This all leads us to one question, I eat Mentos, do you?