The Exploitation Of Children In Television Advertising Essay -- TV Med

The Exploitation Of Children In Television Advertisements Across America in homes, schools, and businesses, sits advertisers mass marketing tool, the television, usurping freedoms from children and their p arnts and ever-changing American culture. Virtually an entire nation has surrendered itself wholesale to a middling for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target Americas early days to be the decision-makers, win over their parents to obtain the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the truly young, are the advertisers fostering the youths loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the business leader to explore and create but instead often encouraging despicable health habits. The children demanding advertisers products are influencing economic hardships in many families today. These chil dren, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally ineffectual to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties. Though advertisers in Americas free enterprise system are regulated because of societal pressures, they also are protect in their rights under freedom of expression to unfairly target Americas youth in order to sell to their parents, regardless of the very youngs inability to experience the art of persuasion. In the free enterprise system, the advertisers role is to persuade consumers to buy their products/services. They are given a product/service and are need to use their best creative effort to make this product preferable to the intended audience (Krugman 37). Because of this calculated and what many deem as artful way of enticing the target a udience, the advertising industry is charged with several(prenominal) ethical breeches, which focus on a lack of societal business (Treise 59). Child Advocacy groups and concerned parents, among others, question the ethicality of advertising claims and appeals that are order towards vulnerable groups in particular, children (Bush 31). The fundamental criticism is that children are an unfair market. The federal ... ...ng? 80% answered Yes 10% answered No 10% had no opinion whole shebang Cited Brady, Diane. The Power of Cowabunga. Macleans Dec. 199250. Bush, Alan J., and Victoria Davis Bush. The Narrative Paradigm as a prospect For Improving Ethical Evaluations of Advertisements. Journal of Advertising 23.3 (1994)31-41. Carlson-Paige, Nancy and Diane E. Lerin. Saturday forenoon Pushers. Utne Reader Jan. 199268-70. Collins, Claire. competitiveness the Holiday Ad Blitz. The newfound York Times Nov. 19943-4. Guber, Selina S. and Jon Berry. Marketing to and through kids New York Mcgraw-Hill, 1993. Hernandez, Debra Gersh. Unfair advertising defined for FTC. Editor and Publishing Oct. 199434. Kotz, Krista. Food Advertisements during Childrens Saturday Morning Television Programming Are they consistent with dietary recommendations? Journal of the American Dietetic Association 94.11 (1994)1296-1300. Krugman, and others. Advertising Its Role in Modern Marketing. garrison WorthThe Dryden Press, 1994. Kunkel, Dale and Donald Roberts. Young Minds and Marketplace Values Issues in Childrens Television Advertising. Journal of well-disposed Issues 47.1(199