Manchester United Finance

mental institution Today Manchester linked is the most powerful footb every(prenominal) game club in the world. They fill been successful and ren induce mainly for their sporting success in the UK and in Europe where some of the best players went through such as George Best, Bobby Charlton, Eric Cantona, David Beckham and more recently Cristiano Ronaldo and Wayne Rooney. Manchester United is more than a simple football game club, its a shop and they have been very successful in marketing. In less than 20 years they went from local to spherical and have more than 650 million fans through the world.They tried to deversify their activity during the years and the brand is also present in the business industry. STRATEGY Mission Statement. Manchester United wants to be the best football club on and off the pitch. strategy a. Expand their portofolio of global and regional sponsors. b. Develop the retail, merchandising, apparel and product licensing business. c. travail new media an d mobile opportunities. d. Enhance the reach and distribution of the broadcasting rights. e. veer revenue and improve margins MANAGEMENT ORGANIZATION STRUCTURE CEO Michael Bolimbroke sin President of the Executive Ed Woodward Group Managing Director Richard Arnold a. Director of finance and IT Steve Deaville b. Director of Venue Karl Evans c. Director of Legal and Business Affair Patrick steward d. Director of Communications Phil Townsend MARKETING MIX Positionning The product Manchester United is an upmarket product. It want to be different than any opposite football club, this is the reason out why they have developed different align of product to a higher place football. Moreover they are always artnered with the best such as Nike, AIG, Vodofone all leaders in their sector. Product. First of all the product includes providing an excellent football team that plays and wins in an exciting way. Every season they want to be the best. However, there are other ingredien ts of the product including merchandising such as the sale of shirts, and a range of memorabilia. The product also relates to television rights, and Manchester Uniteds own television channel. Place. In one respect the place is Old Trafford where stem games are played, but Manchester United also plays at a range of other venues.And, of course its products are sold across the globe, through the clubs website and a range of other sales media. Manchester United markets itself as a global brand. The club also engages in a range of joint promotional activities, for example with the mobile phone company Vodafone. Manchester United books, shirts, programmes, keyrings and many other items are sold and promoted through its website. Price. The club has positioned itself at the upmarket chancellor end of the market and, as a result, it tends to charge premium prices as evidenced by the high cost of a season ticket to watch home league games. . Perform a general delineate analysis of Manchest er United. Observe whether there is a balance between debt and workings capital? Information There are three important separate of a companys ? nancial statements the balance sheet, the income statement and the cash ? ow statement. The balance sheet gives a one-time snapshot of a companys assets and liabilities. And the income statement indicates the businesss pro? tability during a certain period. MANCHESTER linked BALANCE SHEET. Consolidated Balance Sheet*