Topic-Morgan Stanley’s Return on System Noninvestment

1. Morgan Stanley underinvested in information technology because CEO of the firm, Philip Purcell believed that the markets comeback would exceed slowly and therefore he focused his business strategy on maximizing profit instead of generating revenue.2. The merger of the Morgan Stanley with the Dean Witter proved to be unfruitful because it created a digital, cultural and philosophical divide which was extremely knotty to overcome.3. The strategic objectives of information system atomic number 18 as avocation- The overwhelmed broker background familiarity workstations choose been replaced by new systems which are better integrated with backened systems so that brokers have a better view of node portfolios. New systems have been uploaded so that brokers will have access to all relevant client data at once, including transaction history, contact history and portfolio performance. The company as well rolled out a new tax reporting exertion that automatically reconciles gains a nd losses and allows user to download information from its client website into touristed tax programs. The quality of the website was upgraded i.e it was made more attractive and informative as per customer demand. The salaries and expense accounts of the brokers were increased. The intellect executives have been assigned the task of managing the firm.4.I would grant the following work- Free online form for investors. Credit cards will be issued. Financial transactions will be allowed using Automatic bank clerk Machines(ATMs). Standing orders and direct debits will be facilitated so that payments for bills can be made automatically. Online deal with the clients which will save a plenty of time.Yes, gibe to me the Morgan Stanleys plan for an integrated client information system are worthwhile because it generated an income of dollar 1.96 billion in June 2006.5. Other than new system, following amendments have to be made at Global Wealth concern Group to restore profit and revenu e collection- Introduction of senior executives in the main management of the company so that it will be knowledge as well as profit oriented. Frequent schemes should be displace down for the customers which seems to be beneficial to them. A tight management to strictly follow all the rules of the company. A customer friendly environment should prevail.Referencestopic- banking servicesdated 19th june 2007